Who: Hardcore Watch Co.

Who, What, Wear

Blade Runner 2 $175-$285
Featuring cool skeletons sporting blades, the Blade Runner 2 watch is available in luminous silver or black stainless steel with carbon-finish dials. It's fitted with a precision analog Miyota movement and comes with a 10-year warranty.

Flaming Heat And Flaming Ice $1,100-$1,175
Flames, heat, and ice coexist in the water-resistant, authentic timepiece before you, available in black stainless steel with red crystals or silver stainless steel with blue crystals. Featuring a sapphire crystal lens, open case back, and hand-sculpted dial, the watch is also fitted with an analog Miyota movement and carries a 15-year warranty.

Joker Poker $395
No joke here with the intricate details of the Joker Poker: Swarovski crystals set in the joker's hat and collar and a hand-sculpted dial painted in lacquer colors. Available in polished stainless steel, the watch features a stateof- the-art wiring technique with an analog Miyota movement and a 10-year warranty.

What: Watches
Wear: You don't have to be a hardcore rider to appreciate the motorcycle-esque style of watches from this company. Owner Steve Soffa launched his Hardcore collection in April 2005 at the Laughlin River Run as a response to his love for watches and his work with the motorcycling community. The Hardcore Watch collection is geared to be as distinctive as the tattooed wrist of the motorcycle enthusiast that wears it. For more information, contact Hardcore Watch Co. at (909) 803-8700 or (951) 694-1311, or visit , or stop in at the new store in Rancho Cucamonga, CA.