Web-Only Feature: PBR Charity Auction Bike

Pabst Blue Ribbon and The Speed Merchant team to benefit vets and their families

pbr speed merchant auction bike

Web-Only Feature: PBR Charity Auction Bike

This sexy beast goes up for auction on eBay.

Courtesy of Pabst Blue Ribbon

Teaming up with eBay for Charity, the custom built bike, along with limited edition PBR x Loser Machine apparel and accessories, will be auctioned off benefitting Operation Homefront, a national non-profit that supports military families through difficult periods by providing a variety of programs designed to ensure that short-term needs don’t turn into long-term struggles.

“When PBR came to me with the idea of building a custom motorcycle that would benefit military families, I was honored and excited,” said Holstein. “I have friends and family who have served, or are serving, in the military, so I wanted to build something that represented their strength and fortitude. The end result is what you see here, a full custom, bare bones, little hot rod. It’s a one of a kind motorcycle that will put a smile on the face of whoever wins it.”

“Operation Homefront is proud to partner with Pabst Blue Ribbon in supporting our military families,” said Brig Gen (ret) Robert Thomas, chief operating officer for Operation Homefront. “Their support helps us fund programs that build strong, stable, and secure military families, so that they can thrive –not simply get by - in the communities they’ve worked so hard to protect.” Every day, the families of our nation’s active duty, wounded warriors and veterans show their unwavering commitment to support and protect our communities. During Military Appreciation Month (May), Operation Homefront recognizes our military families and thanks them for their service. Join us and help honor those who have served and are continuing to serve our communities across the country. #Mission2Honor, #AlwaysServing.

The motorcycle, with an MSRP of $25,000.00, will be up for auction from May 20th at http://www.ebay.com/pbrcustom for an opening bid price of $1.00. The auction will close on May 30th and will be sold to the highest bidder. PBR will match the sale price of the bike, and all of the proceeds plus the match will be donated. For more information, go to www.OperationHomefront.net.

Feast your eyes on our latest custom bikes.

PBR Auction Bike

Web-Only Feature: PBR Charity Auction Bike

In the month of May, in line with Operation Homefront’s Mission2Honor campaign, Pabst Blue Ribbon is releasing a big twin motorcycle custom built by a friend of the brand, Brandon Holstein of The Speed Merchant.

Courtesy of Pabst Blue Ribbon

PBR Auction Bike

Web-Only Feature: PBR Charity Auction Bike

Teaming up with eBay for Charity, the custom built bike, along with limited edition PBR x Loser Machine apparel and accessories, will be auctioned off benefitting Operation Homefront, a national non-profit that supports military families through difficult periods by providing a variety of programs designed to ensure that short-term needs don’t turn into long-term struggles.

Courtesy of Pabst Blue Ribbon

PBR Auction Bike

Web-Only Feature: PBR Charity Auction Bike

The Pabst Blue Ribbon Memorial Day auction will be on eBay Charities beginning May 1st and ending on May 30th. Each week, a fresh crop of exclusive PBR x Loser Machine items will be added, giving bidders a reason to keep checking back to see what’s new.

Courtesy of Pabst Blue Ribbon

PBR Auction Bike

Web-Only Feature: PBR Charity Auction Bike

A national nonprofit, Operation Homefront builds strong, stable, and secure military families so that they can thrive in the communities they have worked so hard to protect.

Courtesy of Pabst Blue Ribbon

PBR Auction Bike

Web-Only Feature: PBR Charity Auction Bike

With more than 3,200 volunteers nationwide, Operation Homefront has provided assistance to tens of thousands of military families its inception shortly after 9/11.

Courtesy of Pabst Blue Ribbon

PBR Auction Bike

Web-Only Feature: PBR Charity Auction Bike

Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront’s expenditures go directly to programs that provide support to our military families.

Courtesy of Pabst Blue Ribbon