**OPENING CEREMONY AUGUST 7th @ 1pm
CLOSING CEREMONY AUGUST 13th @ 6pm **

Sturgis, South Dakota

70th Annual Sturgis Motorcycle Rally

(Sturgis, SD — July 19, 2010) - The Broken Spoke Saloon today announced the appearance of The Wall That Heals, at the Broken Spoke Campground. The wall is a half scale replica of the Vietnam Veterans Memorial and will be free for the general public beginning with opening ceremonies on Saturday, August 7 through closing ceremonies on Friday, August 13. The Broken Spoke Campground is located on State Highway 79, just past Bear Butte State Park in Sturgis, South Dakota.

**ABOUT THE WALL THAT HEALS: **On Veterans Day 1996, the Vietnam Veterans Memorial Fund unveiled a half-scale replica of the Vietnam Veterans Memorial in Washington, D.C., designed to travel to communities throughout the United States. The Wall That Heals traveling exhibit is supported by a grant from the Harley-Davidson Foundation.

“Bringing The Wall Home” to communities throughout our country allows the souls enshrined on the Memorial to exist, once more, among family and friends in the peace and comfort of familiar surroundings. The traveling exhibit, known as The Wall That Heals, allows the many thousands of veterans who have been unable to cope with the prospect of “facing The Wall” to find the strength and courage to do so within their own communities, thus allowing the healing process to begin.

The Wall That Heals also features a Traveling Museum and Information Center providing a comprehensive educational component to enrich and complete visitors’ experiences. The Museum chronicles the Vietnam War era and the unique healing power of the Vietnam Veterans Memorial, while the Information Center serves as a venue for people to learn about friends and loved ones lost in the war.

Since its dedication, The Wall That Heals has visited more than 300 cities and towns throughout the nation, spreading the Memorial’s healing legacy to millions. In addition to its U.S. tour stops, the exhibition made its first-ever international journey in April 1999 to the Four Provinces of Ireland to honor the Irish-born casualties of the Vietnam War and the Irish-Americans who served. It has also traveled to Canada.

For more on The Wall That Heals please visit: www.vvmf.org

The Vietnam Veterans Memorial Fund would like to thank the Harley-Davidson Foundation for supporting the wall. A special thanks also to the Rolling Thunder for their tireless efforts and support in bringing this display to the Broken Spoke Campground. The Broken Spoke Campground is seeking volunteers interested in assisting at exhibit throughout the Rally. All interested should contact [email protected] or call 877-653-6679.

The Broken Spoke Campground is wall-to-wall entertainment for the entirety of the 70th Annual Sturgis Motorcycle Rally. The 2010 festivities include multiple camping options (tents, RV’s and cabins), the IMBBA Bike Show and Hall of Fame Awards, Easyriders Rodeo, the Michael Lichter & Sugar Bear Ride, the Cycle Source Ride and Chopper Show, the Vietnam Veterans Wall, the Baker Drivetrain Smoke-Down Showdown, the S&S; Smokeout, the World’s Biggest Biker Pool with Hot Tubs & Tiki Bar, Legends Art Gallery, Good ‘ol Days Raceway, Hill Climb, America’s Original Extreme Motorcycle Thrill Shows, the Limpnickie Lot – where attendees can interact with the next generation of bike builders, the Lucky Daredevil Thrillshow, Hot Contests with Cash Prizes, Free Spoke to Spoke Shuttle, Live Music Day and Night, and an on-site General Store including all the items campers need!

Top national concerts are free for campers and only $10.00 for non-campers and will feature Blackfoot* (August 7), .38 Special (August 8), Dokken and Great White (August 9), Eddie Money and Black Oak Arkansas (August 10), Warrant, Confederate Railroad, comedian Gallagher (August 11), The Kentucky HeadHunters and Black Stone Cherry (August 12) and many more.

All artists are subject to change without notice. *Blackfoot show is FREE.

About the Broken Spoke Saloon: The Broken Spoke Saloon is the world’s biggest biker bar, with locations across the country. There are two Broken Spoke Saloon locations in Sturgis, SD plus one in Daytona, FL; Myrtle Beach, SC and Laconia, NH (now open year-round). You’re bound to be close to one of them, so stop by during the next rally! The Broken Spoke Saloon in downtown Sturgis, SD is located at 905 Lazelle Street. Visit: www.brokenspoke.com