Vendor & Sponsor Opportunities
The rally that rolls. Enthusiasts prove their machines work every bit as well as they look. This unique format allows for extensive product demos, bringing marketers and consumers together on the road to the Steel Horse Alley in Johnson City, TN.
- Promoted via Bonnier Motorcycle Group channels with print, digital, direct and social assets
- Minimum of 2 HOT BIKE Tour digital posts shared monthly across v-twin channels (3.1million web and social impressions monthly)
- Exclusive program page as part of hotbike.com
- 30+ edit stories across relevant Bonnier Motorcycle Group channels
- 500+ local radio ads
- 300,000+ emails sent
- 130,000+ collateral items distributed in event markets
- $500,000+ in earned media event markets.
Improved Multi-Media Advertising Campaign:
We find the motorsport enthusiasts with spending power and deliver new customers to your business. HOT BIKE Tour exhibitors benefit from a full marketing and PR campaign that generates millions of consumer impressions.