Roland Sands Profile/ Sailor Jerry Presents Hot Bike Invitational Bike Build-Off

The man behind RSD

Roland Sands

Running in conjunction with this years GEICO Motorcycle Hot Bike Tour is the Sailor Jerry Presents Hot Bike Invitational Bike Build-off featuring the world’s best bike builders. The Invited builders will have to put their metal where their mouth is and build a badass bike that they can and will actually ride over 5 days and 1,000 + miles.

One of those featured builders is Roland Sands of Roland Sands Design

Roland was born into the world of custom motorcycles. His first motorcycle was a RM 50 dirtbike, given to him on his 5th birthday and after minutes of riding he broke a bone, but fell in love with it regardless. Roland started working at Performance Machine at 14 sweeping floors and after years of assembly, sanding, polishing, and designing Roland worked his way as Director of R&D at Performance Machine. In 2005 Roland started RSD. Roland now works with motorcycle manufacturers providing design and prototype aid and runs his own custom bike fabrications out of his Southern California headquarters. Roland Sands’ designs are described as being a perfect mixture of sport bike and chopper influences creating the ultimate in custom bikes.

Roland Sands

Go to the RSD Instagram to see the progress of Roland's build and a bunch of other cool stuff.

Also follow the progress of the other Invited Builders with the hashtag #hotbikebuildoff on

Other invitees of The Hot Bike Invitational Bike Build-off:

-Kirk Taylor of Custom Design Studios

-Zach Ness of Arlen Ness Motorcycles

-Jesse Rooke of Rooke Customs

-Dar Holdsworth of Brass Balls Cycles

-Mike Rabideau of Majik Mike’s Kustoms

-Pat Patterson of Led Sled Customs

-Chris Richardson of LA Speed Shop

-Bryan Schmike of TPJ Customs

-Jason Grimes of Northeast Chop Shop

-Dave Polgreen of The Wretched Hive

-Justin Coleman of Torch Industries

-Danny Schneider of HardNine Choppers

For more info on the GEICO Motorcycle Hot Bike Tour , go to

Hot Bike Tour 2014