Sturgis Update | Opening Ceremonies Today

Opening ceremony at H-D Rally Point and more

sturgis 2016 harley davidson

Needles Highway.

Courtesy of Sturgis Motorcycle Rally

Vendor Statistics - YTD

  • As of 8:00 a.m. today, the City of Sturgis has issued 588 Temporary Vending Permits. This number compares to 773 in 2015 and 510 in 2014.

General Information

  • Today is the big Rally Kick-Off Party/Opening Ceremony at Harley-Davidson Rally Point. The event begins at 3:00.

  • Main Street as well as several side streets in the downtown area are now closed to regular traffic. Link to traffic map.

  • Main Street Photo Towers are open 9:00 a.m. until 9:00 p.m. daily.

  • Daily press conferences will take place at 1:00 in the Sturgis Community Center located at 1401 Lazelle. You can usually find parking on the north side of the building near the tennis courts or across the street along the creek.

  • Live bands will take the stage at the Harley-Davidson Rally Point from noon until 3 and 4 until 7

Tomorrow at the Rally (Saturday, August 6)

  • Harley-Davidson will begin their demo rides, entertainment, product displays and rider hospitality activities at their main H-D complex located at 1401 Lazelle.

  • Mayor’s Ride Grand Marshal, Ben Bostrom will be our special guest at the 1:00 press conference.

Keep an eye on the official rally website for more information or check out our Events page.