The City of Sturgis would like to take a moment, on the eve of the 76th Annual Sturgis© Motorcycle Rally™, to recognize and express our sincere thanks to our Rally Sponsors.

Over the years, the City has had the privilege of partnering with many of the top companies in the U.S. and world, who are recognized as leaders in their respective industries. Those companies have, over the years, demonstrated their dedication as industry leaders by providing exceptionally high quality products and services to their customers.

The Sturgis© Motorcycle Rally™ is especially proud to have Harley-Davidson Motorcycles as our premiere sponsor. To be endorsed by a company that has played such an important role in the history of motorcycling, is truly a badge of honor that we are proud to wear. Additionally, Chevrolet, Geico, Metzeler, Russ Brown Motorcycle Attorneys, Amsoil, Budweiser, Jack Daniel’s, Coca-Cola, Rockford Fosgate, blu, and the Erwin Hymer Group are all industry leaders, who we are proud to have as our partners and Official Sponsors of the 2016 Sturgis© Motorcycle Rally™. These sponsors have ties to not only the Sturgis© Motorcycle Rally™ event, they have proven their deep commitment to the motorcycling lifestyle year around by supporting many motorcycling related efforts through their contributions to numerous charitable organizations and causes.

In addition to our Official Sponsors, we are also very appreciative of our Marketing Sponsors; Discovery Channel, Rockstar, Ole Smoky Moonshine, South Dakota Pork Producers Council, J&P Cycles, Signs Now, Tom’s T’s, Rosenbauer and Black Hills Vacations. These sponsors play an integral part in helping to fund many of the operational requirements that are needed to execute an exceptionally safe and fun environment for our Rally attendees.

We hope that you will join us in thanking all our sponsors when you consider purchasing products and services for you and your family. Without the generosity of all our dedicated partners, the Sturgis© Motorcycle Rally™ would not be the world famous event that we all love.

Visit the rally website for the latest info.