Courtesy of Sturgis Motorcycle Rally and Shooters Images

Sturgis Motorcycle Rally 2018

78th Annual Event

Whether you are looking to be involved in the Sturgis Mayor’s Ride, find a concert featuring one of your favorite bands, or attend or enter one of the many bike shows, we got you covered.

We have also included information of some of the most epic rides in and around the Sturgis city limits, as well as all over the beautiful Black Hills and beyond. Need some maintenance tips for the ride here or even the trip home? We have a few things in here you will want to peruse.

We have even included a food and drink guide. If you know anything about this area of the USA, it is that they sure do know how to grill up and barbecue some prime pig, cow, and chicken, as well as bison, elk, deer, and gator! Our mouths are already watering just thinking about it. If you are on the hunt for libations, we can also help you discover a myriad of hole-in-the-wall watering holes.

Special Events

Gear & Accessories

  • Closeup of a denim jacket

    History has long shone a loving light on these classic American jackets

    Denim jackets for men are making a comeback. As a classic, they never truly left, but they definitely faded into obscurity after the ‘90s as men’s fashion evolved.
  • Men’s joggers combine style and comfort.

    Look stylish and feel comfortable in the best joggers for men.

    Joggers are a combination of style and luxury. These trendy pants are a result of the boom in athletic and leisure wear.
  • Man looking out over canyon

    Keep warm, look cool

    Hooded sweatshirts are great staple to have at the ready—they're versatile for layering, lounging around the house, or even working out. Sweatshirts make for great under…
  • Men wearing brown boots

    Nothing beats new socks. Great socks for multiple uses.

    Crew socks that are comfortable and affordable are must-haves for anyone’s sock drawer. Socks have come a long way over the years; they are no longer just cotton tubes…
  • Motorcycle in the back of a van

    These robust products will help you get your bike into your truck or trailer

    Motorcycle transport can be a hassle—especially if you don’t have a ramp. Make your move easier with one of these quality motorcycle ramps. If you’re looking to hit the…
  • Motorcyclist and his bike

    A motorcycle gear staple.

    An assortment of motorcycle vests specifically built with riders in mind, featuring cool features like hidden pockets, extra armor, and tough materials.