Racers flat-tracking on Harley-Davidson motorcycles.

Staging area line up of Harley-Davidson flat track racers.

Brandon Holstein of The Speed Merchant and his custom Flat Track bike. Photo: Taylor Dunfee.

On Thursday, August 6 during the 75th Annual Sturgis® Motorcycle Rally™, Harley-Davidson will present the HOOLIGAN DIRT DASH in association with The Speed Merchant at the historic Sturgis Fairgrounds half-mile dirt track (1802 Ballpark Rd. Sturgis, SD 57785).

The HOOLIGAN DIRT DASH is a back-to-the-basics race featuring street legal Harley's. Spectators will witness racers riding Sportsters and Dyna's as they battle it out on the dirt celebrating Sturgis' racing history. Advance tickets are discounted and available online at for only $20 for General Admission and $25 for Grand Stand Seats. Gates will open at 6:00 pm with a fun-filled night of racing and entertainment starting at 7pm.

What has grown to become the Sturgis® Motorcycle Rally™ began back in 1938 with a Pappy Hoel half-mile race. "This style of racing brings Harley-Davidson racing back to its roots,” says Fonz, The Speed Merchant. “Just average Joes who wanna go fast on American made machines.” "This is just the type of event that reminds us why we love motorcycles,” adds Roland Sands of Roland Sands Design.

HOOLIGAN DIRT DASH will feature a night of racing including Mark Atkins from Rusty Butcher, battling it out on the historic dirt track with Buddy Suttle and Logan Lackey from UNKNOWN Industries, Aaron Guardado and Shaun Guardado of Suicide Machine Company, Hot Bike Magazine online editor Ed Subias, as well as Chris Wiggins, Fonz, Taylor and Hunter from The Speed Merchant and racers representing various companies such as Roland Sands Design, SeeSee Motorcycles, Kraus Motor Company, Burly Brand, Lyndall Brakes, Simpson Motorcycle Helmets, San Diego Customs, Biltwell, Monster Energy Drink, and more.

"There is nothing like doing 100mph around the dirt track on a used Sportster that you bolted a few parts on and put together in a week," adds Chris Wiggins, The Speed Merchant.

The celebration and night of racing is not only limited to "Hooligan" street legal Harley's there will also be a Kids 50cc Dirt Bike race featuring Sturgis and Black Hills area residents in addition to grudge match dirt drags, slow races and more!

"I'm excited to back it in on the 1/2 mile in Sturgis on my Hooligan Harley,” notes Logan Lackey of UNKNOWN Industries. Team Rusty Butcher adds, "We can't wait to hit the Sturgis 1/2 mile track and showcase what we can do on these 500lb Sportsters."

Advance tickets For the HOOLIGAN DIRT DASH on Thursday, August 6 at Sturgis Fairgrounds half-mile dirt track (1802 Ballpark Rd. Sturgis, SD 57785) are available now:

STURGIS CITY PARK--a historic park in Downtown Sturgis, SD--will open for a week-long celebration on the park grounds during the 75th Anniversary of the Sturgis® Motorcycle Rally™. STURGIS CITY PARK will host AMA Supermoto racing, various motorcycle and stunt shows, concessions and live music--all in a festival atmosphere with free admission. STURGIS CITY PARK features a massive paved parking lot for riders for events and activities located inside the park, as well as convenient access to Downtown Sturgis with a short walk or a quick complimentary shuttle to the bars, restaurants, vendors, sponsor displays and all that the Sturgis® Motorcycle Rally™ has to offer.

STURGIS CITY PARK 2015 offers a variety of attractions during the Sturgis® Motorcycle Rally™ including freestyle Harley-Davidson riding demos from UKNOWN Industries, motorcycle industry influencers showcasing their bikes as well as their parts, accessories, riding gear and apparel. Biltwell will host “The Gringo Garage” showcasing helmets painted by more than a dozen top painters in the custom cycle world while ILLConduct’s team of riders will entertain crowds with their stunt shows. Metzeler will contribute with the inclusion of the AMA Supermoto “Elephant Run” race on Saturday, August 1 and Sunday, August 2 with riders from around the country racing in front of a crowd of spectators on the one-of-a-kind racetrack built just for STURGIS CITY PARK providing the audience a chance to see quality race action from the world class series live at the park. For a full list of motorcycle shows, rides attractions and more at the STURGIS CITY PARK, visit:

Beginning Saturday, August 1 the park will kick-off a week-long series of daily motorcycle shows starting with the Roland Sands hosted Bike Show, followed with the third annual “Sturgis FXR Only” motorcycle show on Sunday, August 2, then the Biltwell & The Speed Merchant "Dyna Only" Bike Show, Street Chopper magazine "Winner Take All" Bike Show, Hot Bike Magazine "Winner Take All" Bike Show, Baggers Magazine "Winner Take All" Bike Show and the Biltwell & Rusty Butcher "Tracker Only" Bike Show.

See below for the schedule of events, and for a full list of sponsors, vendors and supporters for STURGIS CITY PARK, visit:


Saturday, August 1 AMA Supermoto “Elephant Run” Race Presented by Metzeler. Roland Sands hosted Bike Show

Sunday, August 2 AMA Supermoto “Elephant Run” Race Presented by Metzeler. “FXR Only" Bike Show

Monday, August 3 Biltwell x The Speed Merchant "Dyna Only" Bike Show

Tuesday, August 4 Street Chopper Magazine "Winner Take All" Bike Show

Wednesday, August 5 Hot Bike Magazine "Winner Take All" Bike Show Boz Bros Charity Ride

Thursday, August 6 Baggers Magazine "Winner Take All" Bike Show

Friday, August 7 Biltwell x Rusty Butcher "Tracker Only" Bike Show

HOOLIGAN DIRT DASH:; Instagram: @HooliganDirtDash

STURGIS CITY PARK Instagram: @Sturgis_City_Park Facebook: Twitter: @SturgisCityPark

Follow the hastags: #SturgisCityPark #RoadtoSturgis #Sturgis #SturgisRally

About Harley-Davidson Motor Company: Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at About Sturgis® Motorcycle Rally™: The Sturgis® Motorcycle Rally™ has attracted motorcycle enthusiasts from around the world for 74 years. 2015 marks the historic 75th anniversary of the Sturgis® Motorcycle Rally™. Born from the love of racing, the annual rally has grown to include bike shows, world-class entertainment, industry showcases, a wide variety of motorcycle related shopping opportunities, and of course, miles and miles of incredible riding experiences. At the heart of the rally lies Legendary Sturgis Main Street. This stretch of downtown Sturgis is reserved for motorcycles only, and it’s the place to be for the true Sturgis experience. Main Street offers great food, entertainment, and motorcycling fun for all ages. Sturgis® Motorcycle Rally™: Facebook and Twitter.

About Sturgis, SD: Each year in August, the population of Sturgis, SD grows from just over 6,600 to nearly a half a million as the city plays host to the best biker get-together in the world. Located in the Black Hills of South Dakota, Sturgis offers motorcycle enthusiasts the best riding, socializing and shopping opportunities found anywhere. Riders may choose from scenic rides through forested canyons, to day trips to National Parks like Mount Rushmore, Badlands and Devil’s Tower. Riders can ride through the tunnels and spires carved from granite on the Needles Highway or spend time re-living the past at the Sturgis Motorcycle Museum. The friendly atmosphere and scenic beauty of the Black Hills keeps visitors coming back year-after-year. Sturgis, SD.