S&S Cycle Joins the GEICO Motorcycle Hot Bike Tour 2014

Bringing S&S Proven Performance to Power this year’s Tour!

S&S Viola Facility

The Bonnier Motorcycle Group is proud to announce that motorcycle performance leader S&S Cycle has joined this year’s GEICO Motorcycle Hot Bike Tour—a rolling motorcycle rally, thundering through the Midwest this August.

As an Official Stop Sponsor, S&S will not only be riding on the tour, but hosting a very special stop along the way that is sure to be a highlight of this years tour!

“S&S Cycle is very proud to be part of the 2014 Hot Bike Power Tour, especially since our Viola, Wisconsin facility will be one of the featured “pit-stops” on the tour. We’re looking forward to showing off our manufacturing plant and our newly remodeled museum to this group of dedicated riders,” S&S Cycle’s Bruce Tessmer said.

S&S has invited all participants to stop in at its Viola, Wisconsin facility on August 20 to checkout its recently remodeled museum and engine assembly line. Then, join members of the S&S team for a great ride into the tour’s end— Wisconsin Dells! You don't want to miss !

S&S Cycle is very proud to be part of the 2014 Hot Bike Power Tour, especially since our Viola, Wisconsin facility will be one of the featured pit-stops

The Hot Bike team shares this unwavering enthusiasm.

“S&S Cycles has long been a leader in v-twin performance,” said Corey Eastman, Director of Consumer Events for the Bonnier Motorcycle Group. “Their involvement in this year’s tour is further proof that today’s motorcycle enthusiasts want power and reliability to allow them to enjoy the freedom of the road—something S&S has delivered for decades and is at the core of what the Hot Bike Tour is all about!”

S&S Museum

The tour kicks off on Saturday, August 16, in Joplin, Missouri with a world-class invitational bike show, live music, parts and accessory vendors, and much more.

The ride starts on August 17, with legendary builders, the Hot Bike, Baggers and Street Chopper staffs, guests from around the motorcycle industry, and consumers sharing the fun. Cutting a path straight through the heartland over four days, ending on August 20 in Wisconsin Dells, Wisconsin.

GEICO Motorcycle Presents Hot Bike Tour 2014 Schedule

August 16 – Joplin, Missouri

August 17 – Springfield, Missouri to Jefferson City, Missouri

August 18 – Jefferson City, Missouri to Springfield, Illinois

August 19 – Springfield, Illinois to Bettendorf, Iowa

August 20 – Bettendorf, Iowa to Wisconsin Dells, Wisconsin

Launched last year, the GEICO Motorcycle Hot Bike Tour (previously dubbed the Hot Bike Power Tour) is a key part of the Bonnier Media brands, Hot Bike, Baggers and Street Chopper. Together, these brands are dedicated to all fans of custom motorcycles. The editorial staff certainly appreciates the amazing talent expressed in creating a bike with one-of-a-kind looks, but wanted a way to prove these machines work as well as they appear. From that desire, the Tour was born.

To learn more and/or be a part of the GEICO Motorcycle Hot Bike Tour go to You can also call 877.413.6515 to sign-up for the tour and make room reservations.

Get social! Keep up with the GEICO Motorcycle Hot Bike Tour by following #GEICOHotBikeTour and @GEICOHotBikeTour on your favorite social media hub such as Facebook, Twitter, and Instagram. See images from last year, learn about this year, and make plans within the community of tour riders, sponsors, and builders.

S&S Museum
S&S Museum
S&S Museum