IRVINE, Calif. (May 11, 2012) - Source Interlink Media (SIM) announced today the promotion of Jeff G. Holt to Editorial Director of the company’s American Motorcycle Group. The group consists of the iconic Hot Bike, the trendy Baggers and the one and only Street Chopper, as well as several special interest publications.

Holt, previously Editor-in-Chief of Street Chopper and Baggers, will direct all editorial planning for the group, as well as pilot the re-launch of Hot Bike slated for early 2013. Related changes will move both Hot Bike editors Eric Ellis and Jordan Mastagni to Baggers. New hire John Zamora will be appointed Editor of Hot Bike. Each staff member is an avid motorcyclist with excellent mechanical abilities, and each of them fulfills writing and photography duties.

“This restructuring was designed to provide leadership and team building for the America Motorcycle Group,” said Jim Adolph, Group Publisher for all of SIM’s motorcycle titles. “We think this will provide a fantastic environment for our staff to meet the challenges of today’s market.”

About Hot Bike Magazine:
Hot Bike Magazine, part of Source Interlink Media, LLC, gets nearly one million readers the latest tips and techniques to turn their bikes into customized dream machines. With a core focus of Harley Davidson, Hot Bike’s features educate and entertain readers with Harley road tests, event coverage and reader profiles.

About Baggers Magazine:
Baggers Magazine, part of Source Interlink Media, LLC, covers the hottest custom touring motorcycle creations, current model road tests, in-depth technical installations, new products, national rallies and touring stories. Attracting half a million readers, Baggers features everything Harley/V-Twin and Metric enthusiasts in the customizing realm desire and so much more

About Street Chopper Magazine:
Street Chopper Magazine, part of Source Interlink Media, LLC, pulls from its roots with a style and substance no other motorcycle magazine can match. With over 40 years in print, every issue is amassed with some of the world’s best motorcycle photographers covering the real lifestyle its readers are living, both on the road and in the garage. Street Chopper features top-notch event coverage and real-world DIY technology, fine-tuned for what today’s blue-collared craftsman are building.

About Source Interlink Media:
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theatre and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.