In the Vol. 39, No. 1 issue of HOT BIKE, we ran a press release in the "News" section about Rucker Performance (RP) teaming up with Bruce Rossmeyer to customize 120 pre-owned police, fire, and rescue Road Kings for a new Enforcer line to be sold throughout all Bruce's H-D locations. Along with the press release was a photo of a customized Road King with a killer blue-over-black paint job and some awesome realistic flame highlights. This bike spiked our interest, so we started doing some snooping around and found that RP has quite a bit going on. Aside from the deal with Bruce Rossmeyer, RP offers a line of custom production motorcycles and a Pro-Mod Package (wheels, sheetmetal, wide-tire kit, and so on) to wake up Road Kings, as well as a complete in-house design studio and department that offers extreme signature graphics and paint selection for individual customers.
It was the in-house paint design studio that really caught our interest. Rucker Performance has put a lot of time and effort into ensuring that its paint program meets the criteria of the most finicky customers. RP has a paint team with the skill and expertise to develop the customer's ideal choice of color, with 40-plus colors and paint selections to choose from. Heading up the custom paint studio is Carl Tyndell, Rucker Performance's director of design. Carl, along with the rest of the design team, packages the color combinations with the right paint schemes, colors, and pinstripes to make each Rucker Performance graphics job different.
Custom color creation is where RP strives to stand out in the industry. The RP design team creates a formula and unique mixture for each color. All of the colors are formulated in-house and added slowly to ensure that the new color mix is documented with a detailed description of the formula for identification purposes and quality control. The RP Toxic Colors line is about the signature RP formula, the diversity of the color mixes, and maintaining a tracking system of each new color created and used. The new RP design package captures the custom techniques in the motorcycle industry and includes a diverse selection of solid base coats, pure candies, and paints, including crushed glass and mirrors.
Dealing with a paint shop hundreds or even thousands of miles away can be pretty nerve-racking. That's why-before any paint is even loaded into the spray gun-RP makes sure its customers know exactly what they're getting. Carl reviews colors, paint schemes, overall design, and timeline with customers. He discusses the quality and brand of the paint and finish. Carl will also provide a sketch. If there are any changes made to the project throughout the process, the customer will need to consent to these changes. Also, before any painting begins, Carl will provide a complete estimate in writing. Then Carl and the customer will review the timeline and the length of the project. When the customer ships the tanks or parts to the artist, the customer needs to make sure that all of the parts to be painted are packed carefully and protected, and he or she will need to add insurance to the shipment. RP requires that all the parts be packed, protected, and shipped appropriately. An average paint job will start at about $3,000-$5,000, depending on the complexity of the paint design, airbrush work, and so on. The total package for paint on all parts of a Road King starts at approximately $3,000.
Sure, talking about paint is great and all, but we wanted to see the RP custom paint process firsthand. We were able to sneak a photographer into the RP facility and snap away as the RP team worked on one of their custom paint jobs.