Rockford Fosgate is proud to announce for the second consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis Motorcycle Rally this year. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 75th annual week-long event from August 3-9.

At the Rockford Fosgate booth, which will be located at the corner of 2nd Street and Lazelle Street, Rockford will be featuring the RF mini soundlab, slingshot, motorcycles, and active stereo displays, as well as offering numerous promotions and giveaways. For this 75th anniversary rally, Rockford also teamed up with several of its retail partners in order to offer products for sales as well as on-site installation during the rally. Rockford is also promoting its dealer network of authorized motorcycle audio installation centers for those attendees who want to get their audio systems upgraded at home.

Rockford’s approach to those audio system upgrades include compact, yet powerful and efficient audio components for use in the unique conditions encountered by motorcycles.

“Anyone who loves riding on the open road knows how harsh the elements can be at any given time, whether it be temperature, dirt, dust, moisture, and even noise,” explained Jackson. “To that end, we have developed specially-designed element-ready source units, amps, speakers, subwoofers, and installation accessories that are small enough to fit on a motorcycle, but powerful and durable enough to provide our acclaimed sonic signature while withstanding the elements in such a tight and demanding environment.”