Access the behind-the-scenes video of the creation of Fairless’ ONE bike which serves as a visual reminder for people to look twice for motorcycles.

The behind-the-scenes video with legendary custom motorcycle builder Rick Fairless as he works on the ONE bike, named “Pam”, which is a tribute to Allstate’s Once is Never Enough (ONE) program. ONE is an awareness campaign created to help reduce the number of motorcycle crashes at intersections involving other vehicles.

The ONE bike will be auctioned off on the Discovery Channel’s hit show, Auction Kings on May 23rd. Proceeds will go directly to the donation and installation of “Watch for Motorcycles” warning signs across the country.