Jason Havey Named CEO of Brass Balls Cycles

Announcement comes amid company restructuring

Jason Havey Named CEO of Brass Balls Cycles

Jason Havey Named CEO of Brass Balls Cycles

One of the company's many creations.

Courtesy of Brass Balls

You've probably heard that Brass Balls Cycles (d/b/a Darwin Motorcycles) has hit a few bumps in the fiscal road recently. Earlier this week the shop put out word that they've reached a restructuring agreement with an Austin-based investment team in order to better service customers and generate long-term sustainable growth for the company.

The deal, which includes a working capital loan with undisclosed terms will provide financial stability as well as the implementation of operational changes. Jason Havey, current COO of Onnit Labs, an internationally recognized health and wellness brand, has been appointed as CEO of Brass Balls Cycles. Founder Dar Holdsworth remains active in his role as president & chief designer.

The two-time American Motorcycle Dealer (AMD) World Champion of Custom Bike Building (Production Manufacturer) winner plans to use the resources to maintain the company’s industry leading build quality, while improving the manufacturing process for speed, efficiency, and flexibility in delivery.

Commenting on the restructuring, newly-appointed CEO Jason Havey said, “Brass Balls Cycles has every intangible quality of a successful company: an incredible product, a great following, and a passion for building world championship caliber motorcycles.

“What we lacked was working capital. This, along with the addition of an experienced management team was addressed in this restructuring.”

In addition to continued excellence in custom building, Brass Balls Cycles will also be expanding its existing line of parts and accessories to provide additional options and value for motorcycle enthusiasts.

Brass Balls Cycles Founder Dar Holdsworth added, “Motorcycles are more than just a machine to their owners. From the beginning, we have wanted to instill the care in both design and manufacturing befitting of a family member. Whether it has been a charity bike for the armed services, a bespoke customer bike build, or parts and modifications for the hobbyist, we pour everything into our motorcycles.

“With the support of the new management team, I am looking forward to focusing on what we do best… building Uncompromising American Motorcycles.”

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