**Daytona Beach, Fla. (March 10, 2011) **- Harley-Davidson Motor Company is pleased to announce that Harley-Davidson Insurance has entered into an agreement with AMA Pro Racing to become the title sponsor of the AMA Pro Flat Track Championship and the official insurance of the series.
Beginning with today's opening round of the 2011 AMA Pro Flat Track season at Daytona International Speedway, the series will be known as the AMA Pro Harley-Davidson Insurance Flat Track Championship. In addition to the title sponsorship, Harley-Davidson Insurance will also provide $100,000 in rider bonus awards for participants in the Grand National Championship, based on final season standings. To be eligible for the bonus award, each Expert level rider must display a Harley-Davidson Insurance logo on his or her riding gear and on their front number plate during all series events.
"Harley-Davidson's history with dirt track racing goes deep into the roots of the sport and we are excited to step up our involvement though this Harley-Davidson Insurance title sponsorship," said Steve Piehl, Harley-Davidson Director of Customer Experience. "We think the loyalty of flat track fans makes this series the perfect venue for Harley-Davidson Insurance, which is designed exclusively for Harley riders, to reach a large fan base of passionate motorcyclists."
"We're thrilled to welcome Harley-Davidson Insurance as AMA Pro Flat Track's new title sponsor, and by extension the entire Harley-Davidson family," said AMA Pro COO and Managing Member David Atlas. "The company has long played a hugely important role in the history of this sport, and their investment in our 2011 series proves they'll continue to do so in its very bright future."
In addition to the series title sponsorship, Harley-Davidson Motor Company will separately provide a $66,000 season contingency fund for Twins riders who compete on Harley-Davidson motorcycles in the series' twelve Twins events. The Twins event contingency will pay out a total of $5,500 in contingency per event to the First through Eighth place positions.
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit harley-davidson.com.
Designed exclusively for Harley-Davidson motorcycle riders, Harley-Davidson Insurance provides great coverage, customer service, and claims assistance including: guaranteed Harley-Davidson replacement parts; $3,000 of accessory coverage included with physical damage insurance; trip interruption coverage and Roadside Assistance; choice in repair shop; a variety of discounts including H.O.G. member discount, paid-in-full discount, homeowners discount, multi-bike discount, and more.