DAYTONA BEACH, FL (March 7, 2011) - Bruce Rossmeyer’s Daytona Harley-Davidson, the World’s Largest Harley-Davidson Dealership, aims to set a record for the most biker weddings and vow renewals on a motorcycle in a single day. The ‘race’ to the alter will occur during Bike Week 2011 on Friday, March 11, 2011 at Destination Daytona in Ormond Beach, Florida beginning at 11am.

Destination Daytona is giving Bike Week-goers a chance to be a part of motorcycle history. Couples who share a love for one-another as strong as their love for Harleys® can register to get hitched or renew their vows during the famed Bike Week 2011. The Bride and Groom can walk to the altar down an alley of Harleys® or can arrive altar-side on their own bike. Ceremonies will be officiated by a pastor. Interested couples can register online at www.BruceRossmeyer.com. The cost is $50 per couple; all participating couples must obtain a legal marriage license at their own accord for weddings; vow renewals do not require any additional paperwork.

Thus far, over 75 couples have registered to partake in the Bike Week nuptials – setting Destination Daytona well on its way to setting a record for the most weddings and vow renewals on motorcycles in a single day.

A biker’s paradise by nature, Destination Daytona hosts Bike Week 2011, which marks the 70th prestigious year for this annual motorcycle festival known far and wide as the World’s Largest Motorcycle Event® for its estimated 500,000 visitors who attend each year. This tremendous motorcycle rally offers riders a full ten days of family-friendly entertainment. Most of the visitors find themselves at Destination Daytona where they can enjoy a series of concerts, vendors, shows and most importantly, amazing motorcycle displays. In addition to the city-wide events, guests can expect a phenomenal variety of activities on the Destination Daytona property. Each year Destination Daytona delivers ten non-stop days of stellar entertainment and Harley worshiping, in true Rossmeyer family fashion, and this year will be no different. Bike Week guests and newly-weds never even have to leave the property, as Destination Daytona features a 75-room, 15-suite hotel located steps from the weekend action. For rates, additional information or to make a reservation please call 386.944.1500 or visit www.DestinationDaytonaInn.com.

Bruce Rossmeyer’s Daytona Harley-Davidson is open from 8am-8pm during the entire Bike Week 2011 celebration. All events on property are open to the public and entry and parking is free of charge. For additional information on Bike Week 2011 at Destination Daytona, or information on the property please visit www.BruceRossmeyer.com. or to reach Daytona Harley-Davidson please call 386.671.7100.

Bruce Rossmeyer’s Daytona Harley-Davidson, the 109,000 sq. ft. powerhouse in Ormond Beach, is located in Destination Daytona. Featuring more than 700 motorcycles for sale in the two-story mega-showroom, simply stated – if Harley-Davidson makes it, you can find it at world’s largest Harley-Davidson dealership – Bruce Rossmeyer’s Daytona Harley-Davidson.

Bruce Rossmeyer’s Harley-Davidson dealerships include the legendary Daytona Beach location, as well as the famed Bruce Rossmeyer’s Daytona Harley-Davidson located in Ormond Beach at Destination Daytona, the World’s Largest Harley-Davidson dealership, in addition to 9 other nation-wide locations. The Rossmeyer’s are dedicated to carrying on the family tradition, where the dealers are the lifelines to the customers. Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road. Daytona Harley-Davidson, the World’s Largest Harley-Davidson dealership is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. For more information, please visit www.BruceRossmeyer.com..

_Bruce Rossmeyer’s Harley-Davidson – a Family Tradition. _