July 27, 2011: Custom Chrome today announces that the company will be holding a sweepstakes during the 2011 Sturgis Event with the winner receiving a complete “Lucky F*cker” Twin Cam Softail Conversion kit.

The new Lucky F*cker Conversion kit consists of a custom gas tank, tank adapter kit, seat pan, rigid style rear fender and fender struts and allows the winner to transform their stock Softail into a truly custom motorcycle.

The “Lucky” winner will be chosen at the Custom Chrome display center at Lazelle and 3rd Streets on Friday, August 12th at 12:00 noon. There will be no purchase necessary to win and entries will be taken at the Custom Chrome center only throughout the week. The Custom Chrome display center will be open for business beginning Saturday August 6th through Saturday August 13th between the hours of 9:00am and 6:00pm.

Also, for the first time ever, an official Custom Chrome Authorized Dealer will be on hand at the 2011 Sturgis Event, providing 1st class bike service and installs. Deadwood, South Dakota’s own Fathead’s House of Fluids will be on site at the RevTech Authorized Service Center ready to service your motorcycle or sell and install select aftermarket parts and accessories found in the Custom Chrome display center.

Custom Chrome will be previewing the latest products from RevTech, Santee, Motor Factory, Legend Air, National Cycle, Extreme Battery Chargers by Pulse Tech, Rinehart, S&S;, SuperTrapp, Hawg Wired, Cycle Sounds, Cycle Visions and many more.

Also on display will be many CCI exclusive products like the all new Custom Chrome Lucky F*cker Softail conversion Kit, the RevTech 106″ Big Bore Kit, plus the custom PYO Stretched Bagger Gas Tank, just to name a few.

In addition to Custom Chrome, the Lazelle and 3rd Street location will also be to home to two of Custom Chrome’s finest vendors, Rinehart Racing and Dead Center Cycles, each with their own display area for event attendees to visit.

For more information, please visit www.customchrome.com