Crossroads at the Buffalo Chip™

New Free-Access Vending, Entertainment and Dining Destination

Sturgis, SD (January 31, 2012) The Sturgis Buffalo Chip®, the legendary campground, concert and entertainment venue that has for more than 30 years been a focal point of the Sturgis Motorcycle Rally, today announced development of a new commercial and entertainment area named the "Crossroads at the Buffalo Chip™". The Crossroads development at the Buffalo Chip, located three miles outside of Sturgis, will provide visitors a Free access area at the Chip where visitors will be able to visit friends and vendors, enjoy food, drinks, and music and find a much-needed relief from the traffic in the town of Sturgis.

"There has long been a need for a complete motorcycle rally park with free admission that's easy to get to, provides access to industry displays and vendors and has ample and easily accessed free parking. It's been planned for years and I am delighted that the Crossroads will be open during the 2012 Sturgis Rally," explains Rod Woodruff, owner of the 560 acre Sturgis Buffalo Chip®. "The Crossroads gives the Sturgis Rally visitor and general public the opportunity to come to the Chip to look at custom bikes, shop, view new products, get motorcycle mechanic work done, enjoy good food, full bar service, beautiful dancers, live musical entertainment, and just hang out and meet some friends without having to pay an admission fee."

Information for Sturgis Rally vending, concert and campground reservations at the Sturgis Buffalo Chip® is available at www.buffalochip.com and 605-347-9000.

About The Sturgis Buffalo Chip
Sturgis Buffalo Chip 2012 will take place August 3 - August 11. In 2012, "Motorcycling's Largest Music Festival" and the Sturgis Rally's cornerstone event will celebrate its 31st consecutive annual concert series. Since 1982, the Sturgis Buffalo Chip has provided unforgettable live music experiences for fans from around the world. The Sturgis Buffalo Chip attracts the music industry's hottest stars, emerging talent and local favorites, and hosts a diverse selection of food and beverage vendors and interactive exhibits. Set on 560 acres, three miles outside of Sturgis, the Buffalo Chip is a festival experience like no other. More details are available at BuffaloChip.com.

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