Full Name: Dustin Wayne Boyko

Shop: Cobra Enginering

Location: Yorba Linda, CA

Website: cobrausa-hd.com

Handles: @mufflerbearings

Describe yourself in three words.

Passionate, motivated, fun.

What do you ride?

Too many bikes. Sportster Scrambler with a big bore, 1966 Triumph Bobber, BMW R1200GS, 1973 Honda CB750 Café, 1941 Knucklehead Chopper.

What was your first bike?

Yamaha PW50 was my first dirt bike. My first street-oriented bike was the 1966 Triumph Bobber.

What is your all-time favorite bike?

I’d have to say my Triumph because I put it together with Denny Berg when I was still in high school. It has sentimental value.

Why did you choose to work in the motorcycle industry?

I was raised around bikes because of my dad, so I naturally took to the business. There are a ton of great people in this industry, and I’m definitely lucky to be a part of it.

What do you think the future of the motorcycle industry is?

Well, the future requires more young people like myself to get on bikes and realize what it’s all about. I’m seeing a huge increase in my friend group who never had an interest in bikes, now wanting to buy Sportsters, Triumphs, etc. I think if things keep moving in this direction, things should be good for the industry. I also think that brands like Harley-Davidson have realized that this demographic is extremely important in order for them to stay in business, and it’s obvious just by looking at their current marketing campaign. But the issue is that new Harleys, at least the ones that I’m interested in, are still not attainable financially.

What is your greatest life achievement so far?

Probably graduating college. I really don’t like school.

What has been your biggest regret to date?

Not going out of state for college.

What inspires you?

Definitely the auto industry. I’m a classic car nut, and it seems that all of the cool trends that start in the car business eventually make it over to the motorcycle business.

Any last words?

Thank you for the opportunity to share some of my info, and keep up the good work!