The Hot Seat | 11 Questions With Robbie Lane

The Man Behind Ally Art Speaks his Mind.

Describe yourself in three words.
Creative, active, everywhere.

Why the motorcycle industry?
Back in the late ’90s I had to stop snowboarding for a couple years, so I bought a Fat Boy to fill the void of the wind rush, eyes watering feeling thing. I had a design and manufacturing background so of course I couldn’t leave it alone. The combination of the craftsmanship/art and mechanization all in one intimate individual piece is something that really appeals to me. Plus when I lived in Newport Beach, California, there wasn’t enough room to fix up an old car; parking and garage space were very limited.

What do you see in the industry’s crystal ball?
I see it being better! Stable. We have gone through a shake out and correction. I see it being better for everybody from manufacturer to retailer to end-user. Everybody I hope is a little smarter on how they use their resources. We make everything in-house so I’m a big proponent of true American-made products. I hope we see a lot more support and appreciation of the companies that make their stuff here in the U.S.

What is your greatest accomplishment?
I’m still working on that.

Favorite all-time motorcycle?
My brother Chris’ ’85 FXR.

Who/what inspires you?
All sorts of different things across the board. I try and take and learn as much as I can from anywhere and anything, and mix it all up to come up with something new.

What’s your biggest regret?
Being cheap and ignorant while getting my first patent. And getting my son a French bulldog for his seventh birthday.

**What is your proudest moment? **
William Robert, my son Billy Bob.

**Favorite place on Earth? **
Mammoth, California.

Biggest pet peeve?
Hypocrites.

**What are you currently working on? **
Functional, basic parts that still have a killer design, shape, and purpose and are made here in America with a more affordable price tag to the end user. Cutting the fat so to speak, but still delivering the same high-quality innovative parts we are known for.

For More information about Alloy Art visit alloyart.com.