AMSOIL INC of Superior, Wis. has signed on as the Official Oil of Biketoberfest® in Daytona Beach, Fla., taking place October 18-21 2012. This partnership solidifies the AMSOIL presence at the largest motorcycle rallies in the nation, joining Sturgis Motorcycle Rally, Daytona Bike Week, Lone Star Rally and Laconia Motorcycle Week as the Official Oil of each. This status affords millions of motorcycle enthusiasts and spectators from all across North America the opportunity to learn about AMSOIL. This year marks the 20th Anniversary of Biketoberfest, which draws nearly 125,000 attendees over the course of the 4-day event. The inaugural event in 1992 attracted 5,000 motorcyclists mainly from the Florida region. Since then attendance has steadily increased, with some years reaching nearly 200,000 attendees from all over the globe. Known as the mini-Daytona, Biketoberfest features scenic rides, nationally known bands, artists, vendors and more. “AMSOIL has long been involved with the motorcycle community and Daytona Beach as the Official Oil of Bike Week.” Said Director of Dealer Sales Rob Stenberg. “We wanted to deepen the relationship with both motorcyclists and Daytona. This is just one reason we decided to become the Official Oil of Biketoberfest as well.” AMSOIL manufacturers advanced synthetic motorcycle oils for Harley and V-Twin engines, as well as the whole range of metric bikes on the market. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chaincases. AMSOIL will be on hand with a booth in the Welcome Center at Riverfront Park, along with an oil change facility located at the Speedway to give riders the opportunity to switch over to AMSOIL motorcycle oil. About AMSOIL AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880, or go to www.amsoil.com.