Bagger Nation Heads to Sturgis

Follow the trip live

yaffe bagger nation sturgis

Paul Yaffe's sunglasses were ready to go weeks ago.

Courtesy of Paul Yaffe

Paul Yaffe has headed to Sturgis, and he's taking the scenic route. Yaffe will join other hamsters on the Hamsters Ride To Sturgis, a 9-day 2,800-mile journey from Bagger Nation headquarters in Phoenix, over to California and up the west coast, and across Washington, Idaho, Montana and Wyoming en route to the 76th Anniversary of the Sturgis Motorcycle Rally in South Dakota.

"People can follow our progress on social media," says Paul Yaffe, "and we'll be providing live updates and taking suggestions on what to see and what to do from fans during the journey as well as hiding some Hot Leathers gift certificates along the route."

Bagger Nation is also co-sponsoring Rockford Fosgate's "Road To Sturgis" contest (along with Bell Helmets, Bel-Ray Total Performance Lubricants and The Good Ride). Rockford Fosgate is known for preeminent motorcycle audio systems, and the "Road To Sturgis" promotion features a Grand Prize consisting of a Rockford Fosgate top-of-the-line audio kit; a Bagger Nation Thicky, Talon or DEI fender; a Bell Custom Fit Star Carbon Helmet; 6 bottles each of Bell-Ray engine and transmission oil (plus other products); 2 "Good Ride" certificates; and more. There will also be generous 2nd and 3rd place prizes awarded. Contestants can sign up for the Rockford Fosgate "Road To Sturgis" contest here.

Once Paul arrives in Sturgis, he will set up at the Rockford Fosgate booth on 4th and Lazelle for the duration of the rally. He will also preside over the Baddest Bagger event on August 9 at the Full Throttle Saloon. Paul will also be at the Ironhorse Saloon at the Grease and Gears stage doing a live bike rehab of a Road Glide on Wednesday August 10th starting at noon. And, for the first time, Hot Leathers will carry the full line of Bagger Nation apparel at every outlet in Sturgis. The 76th Anniversary of the Sturgis Motorcycle Rally looks to be the definitive event on this year's motorcycle calendar, with hundreds of thousands of people attending from all over the world, and Paul Yaffe's Bagger Nation is all over it. For further information, please visit

About Paul Yaffe's Bagger Nation

Paul Yaffe has been designing and building custom motorcycles and motorcycle parts and accessories for over 30 years. In that time, he has won many awards, contests and honors, including three "World's Most Beautiful Motorcycle" awards at the famous Oakland Roadster Show and two "Builder of the Year" and three "Trendsetter of the Year" honors from Easyriders Magazine. Recognized as an influential force in the world of custom motorcycle building, Paul opened his shop Paul Yaffe's Bagger Nation (together with Paul Yaffe Originals) twenty-five years ago, and today his designs are among the best and most sought after on the planet. For Paul's latest parts, designs, news and appearances, follow him on Facebook, Twitter (@BaggerNation), Instagram (@pybaggernation) and YouTube.

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