AIMExpo Custom Culture Round Table Event

Our Changing Industry, a Millennial Round Table

2016 aimexpo round table

The AIMExpo comes to Orlando, FL in mid-October.

Courtesy of AIMExpo

Earlier this year a group of young industry professionals got together in Austin to talk about the challenges they face each day making a living in today’s motorcycle industry. There were about 30 people representing builders, OEM motorcycle manufacturers, aftermarket companies, promoters, media and more. The conversation was very sincere and intense. As the discussions developed so did the suggestions for different directions the industry might go in or should at least consider. The round table panel will include an elite cross section of Gen X and Gen Y motorcycle professionals including:

  • Jason Paul Michaels / Standard Motorcycle Co / builder, innovator

  • Chris Callen / Cycle Source Magazine / founder, chief editor

  • Kevin Dunworth / Loaded Gun Customs / builder, emcee

  • Tim Harney / Tim Harney Motorcycles / builder, community activist

  • Leticia Cline / Iron Lilies / spokesperson, model

  • Heather Callen / Cycle Source Magazine / promoter, organizer

  • Sara Lahalih / Royal Enfield Motorcycles / trainer, safety coordinator

  • Aaron Whitney / Biker’s Choice / segment director

  • Charlie Hadayia Jr / Tucker Rocky / product and business development

  • Casy Potter / Bell Helmets / marketing and research

  • David Zemla / S&S / marketing and brand awareness

A round table presentation moderated by Bob Kay will be held Friday October 14th 3:00 pm at AIMExpo in the Riders Garage. There will be a 1 hour panel discussion and plenty of time for questions. This presentation not only promises to be enlightening but will also provide valuable information on the traits of the millennial generation, your customers. It is a must attend for dealers, legislative activists, aftermarket companies and OEM manufacturers alike.

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