STURGIS BUFFALO CHIP, SD (07-11-11) - With the Sturgis Rally weeks away, eager Rally fans can now pick up the Sturgis Buffalo Chip’s® official souvenir program. The 2011 Buffalo Chip Gazette-Sturgis Rider News® publication – a must-have for all things Buffalo Chip and Sturgis Rally – is now available at Harley-Davidson and Victory Dealerships nationwide.

The Buffalo Chip Gazette-Sturgis Rider News targets motorcycle enthusiasts nationally who use the publication as the go-to guide for what to see and do at the Sturgis Buffalo Chip and the Rally. This year’s publication is packed with special features, history and archived imagery from 30 years of Rally history at the Sturgis Buffalo Chip. It also has the most up-to-date information on all concerts, events and entertainment going on at The Chip and the Rally, including information on how visitors can win a 30th anniversary Sturgis Buffalo Chip-Victory motorcycle and matching Epiphone guitar.

There are few events in the world of motorcycling more anticipated than the Sturgis Buffalo Chip and the Rally. The Chip was created to celebrate motorcycles and motorcycle culture has become the largest music festival in motorcycling, drawing hundreds of thousands of motorcycle enthusiasts to the beautiful Black Hills of South Dakota the second week of every August for the past 30 years. And for the past 30 of those years, the Buffalo Chip has been treating visitors to world-class entertainment, events, vendors, food and amenities. For those riders who travel through the Chip gates each Rally, the Buffalo Chip Gazette-Sturgis Rider News provides them with the information they need to create the best Rally vacation possible.

Originally created to inform and later remind rally-goers of the fun they had at the Sturgis Rally, the Gazette-Sturgis Rider News continues to strengthen the friendships among and between the Black Hills business community and the motorcycle enthusiasts of the world. On a local basis, it’s a challenge to keep the publication in stock as business owners, retail stores and tourist destinations all use the publication as a promotional tool for their rally customers

The 2011 edition can be picked up at more than 75 Harley-Davidson and Victory dealerships in a 15-state region, or find the online edition at www.buffalochip.com