Time to Honor the Ride. Build the Legacy. The mission for the Sturgis Motorcycle Museum remains unchanged, however the means to achieve its lofty goals have gotten a boost as diehard motorcyclist Myrick Robbins has been named Executive Director, effective immediately. In addition to taking the Museum to the next level, Robbins will oversee the Sturgis Motorcycle Museum Hall of Fame’s 15th anniversary in June and preside over the induction of the Class of 2016 in August during the annual Rally.

“The Sturgis Museum belongs to everyone, but they have left me with the keys to take it for a joy ride,” says Robbins.”How great is that? For a lifelong rider who wants to live in a world filled with loud pipes, endless curvy roads and great conversations at the next fuel stop, this really is the opportunity of a lifetime.”

His infatuation with motorcycles started with a Honda CB450 Nighthawk. The Nighthawk helped him make it through high school and college with above average grades and a far beyond average social life. After graduating from Utah State University in Technology Education, Myrick bought his first Harley-Davidson as well as a Honda XR250 to make sure all his street and dirt needs would be met.

Since graduation, he has been an architectural drafting instructor at Bridgerland Technology College for the past 10 years, as well as organizing, managing and leading motorcycle tour groups under the banner of Chasing Thunder for six years. “This combination of professional expertise and passion for all forms of motorcycling make Myrick uniquely qualified for the Executive Director’s position,” explains Tigra Tsujikawa, Marketing & Development Director for the Sturgis Motorcycle Museum & Hall of Fame. “His wit and wealth of experience in managing a variety of situations are what clinched the deal for the board of directors.”

In his professional career Myrick has served as an office manager, an award-winning “Parade of Homes” designer, a scholarship committee chairperson, a playoff-bound high school soccer coach, a scout master and a licensed level 2 teacher. Somewhere along the line, he managed to find the time to run a V-Twin motorcycle dealership.

Some people pursue money or fame, but Myrick is more interested in chasing after making great memories, having great experiences and sharing those moments with others. “The ultimate goal is to create a unique national destination that honors the past, informs the present and inspires the future,” he adds. “Not to mention having some great rides and a heck of a lot of fun along the way!”

Everyone is invited to meet Myrick in person and honor the 2016 Hall of Fame inductees. The 2016 Sturgis Motorcycle Museum & Hall of Fame 2016 Induction Breakfast will be August 10, 2016 at the Lodge at Deadwood in Deadwood, South Dakota. Breakfast tickets are available for a $35 donation, tables of eight for $300. Tickets are available by calling the Museum at 605.347.2001 or they can be purchased online.

About The Museum:

The Sturgis Motorcycle Museum & Hall of Fame’s mission is to collect, preserve and interpret the history of motorcycling; honor those who have made a positive and significant impact on the sport and lifestyle; and pay tribute to the heritage of the Sturgis Rally. Our vision is to continue as a world-class museum offering comprehensive and educational exhibits and showcasing rare and unusual motorcycles significant to our history and our sport. The Sturgis Motorcycle Museum & Hall of Fame stands out because of the fact that we not only document the history of the machines, we document the history of the people who have shaped and changed the sport and lifestyle. This will be a resource and inspiration for future generations. Honor the Ride… Build the Legacy!

Keep an eye on our Events section for more Sturgis news as the Big One gets closer and closer!