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Inside the Motorcycle Industry

From the March, 2010 issue of Hot Bike
Inside The Motorcycle Industry From The Ashes
From the Ashes
From the Editor: In Vol. 41 No.13, I wrote my editorial about watching an online video of a resilient and steadfast Emma Lujan, owner of C&E Auburn V-Twin, in Auburn, California, as she was being interviewed by a local news reporter while rubble of the showroom of her motorcycle business smoldered in the background. Emma was determined to bring the business back to the tight-knit community this past October Emma and her husband Carlo re-opened, operating out of their service center located directly behind where their showroom used to stand. Having lost most of their photos in the fire, Emma and Carlo have put a call out asking if anyone has any photos of them at the races or riding. On a side note, if you've never ridden the Sierra Nevada foothills of Auburn/Grass Valley, and the surrounding areas you are missing some of the best riding and backroads Northern California has to offer. Join C&E on its annual Sweet Hearts Ride, Sunday February 14, 2010, and see what you've been missing. ceauburnvtwin@yahoo.com.


Inside The Motorcycle Industry At The Races Inside The Motorcycle Industry At The Races

Inside The Motorcycle Industry Slashing Prices
Slashing Prices
California Side Car, the trike conversion, sidecar, and motorcycle cargo trailer specialists, has just announced huge price reductions. Available through May 30, 2010 retail prices have been reduced by $1,000 for all trikes for H-D Softails and Ultra FLH models. Prices for Elite Trailers have been slashed by $300 and the LE, SE and Classic trailers are also reduced by $200.




Honda Ridgeline Research
Honda Ridgeline The new Honda Ridgeline offers solid performance and fuel economy. The 2011 Ridgeline is equipped with a V6 engine, generating 250 horsepower. It has had 0 vehicle recalls, which can give you an idea about its reliability. You also might want to research the Ford Expedition and the BMW M3.

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