Under The Radar | Getting To The Heart Of Red Soul

Red Soul also does custom leather seatwork.

Speaking of that highly visible all steel sign, Red Soul designs and manufactures a wide spectrum of steel products, including very sophisticated architectural furniture, even custom bars and pool tables. There's also the 800-pound steel door and the 10x15-foot steel sign it uses for its own bike displays at shows and events including MMA competitions, having also built the "cages" used in the fist-and-foot-flying sport. The shop's lobby also features its custom furniture, basically creating its own environment from floor to ceiling including its multi-show winning bikes on display.

"Although motorcycles are our passion, it was a conscious decision to call it Red Soul rather than Red Soul Choppers because we make large pieces of art work, high-end architectural furniture, custom leather motorcycle seats, and even custom leather bar stools; all kinds of artistic expressions, you name it," says Don. "Every Monday we sit down and discuss our game plan for the week. The sparks are really flying and it's all been clicking." Matt's signature is the melding of different metals, a molding and sculpting process that's radical and unique and makes his bikes truly one-off blends of architecturally sculpted performance machines. Each bike is tailored to its owner. For example, when Red Soul's gas tank is first sculpted in foam, the shop has the owner check it over and sign off on it before the final fabrication. As far as powerplants, again the shop can have whatever twists its throttle, from cross-country cruiser to a rocket ship. Basically if you can imagine it, Red Soul can build it.