Jerry Estioco is no stranger to working on things that have wheels and run on fossil fuels. Growing up in Sacramento, California with his brothers, Jerry spent his time playing with go-carts and motocross bikes, and eventually with cars and road bikes when he was old enough to drive. When he was 17 he got his first '64 Impala and did what all 17-year-olds do-he proceeded to slam it and as he could afford to, customize it as much as possible. Jerry began a lifetime obsession, focusing on the tiny details on all his projects.
 To really get that low look...  To really get that low look the front and rear H-D fenders were stretched 2 inches. |  The engraving details on the...  The engraving details on the bike were a combination of Jerry and Chrome Fusion's handiwork. |  Jerry had LePera wrap up one...  Jerry had LePera wrap up one of its Bare bones seats in a mix of Alligator and Ostrich leathers. |
Anything he could customize on the car he would, and by the time it was said and done, he had a true lowrider that eventually became the inspiration for this custom 2002 Fat Boy. But let's not get too far ahead yet...
Jerry's other hobby, besides customizing cars and bikes as much as possible, is taking his creations to as many shows as possible, hence his nickname, Showtime. No, he doesn't work for a cable channel; Jerry spends almost every weekend hitting up as many shows as possible. Every time someone would ask his whereabouts, it seems he was always at a show somewhere, so the nickname kind of stuck. It was also the name he and his brothers chose for their club, Showtime Custom Cycles and the name for this bike.
This motorcycle has been through five phases of development altogether, leading up to its current manifestation as a tribute to classic lowriders from the past. Much to his wife's chagrin, the bike has been in a constant state of flux while Jerry has invested money in every little detail, five times over, trying to find the perfect combination of customization that expresses exactly what he is all about.
The latest phase was born directly out of the fact that Jerry wasn't winning anything at all those shows he was attending. He kept entering the bike and improving upon it, making pieces, finding pieces, ordering pieces, until finally one day he got tired of losing and decided to pull out all the punches. Dragging out a couple old pictures of that '64, he decided to turn the bike into a true lowrider.
He called up his friends over at Marquis Customs and asked them to give him a hand with the bike. They did some work on the motor, throwing in cams from Andrews and shipping it off to Diamond Heads for their signature bling finish, and finally powdercoating it red to match the paint scheme of the bike. A Hi-Lo Air Ride suspension was added to the rear to make it a true lowrider. For wheels Jerry had Marquis assemble a set of twisted spoke rollers with a 21-inch front and a 16-inch rear wrapped in Avon and Dulop whitewalls for that classic feel. Jerry ordered a number of parts from Ness including foot pegs, foot controls, and a dash. In the sheetmetal department both the front and rear fender were stretched to give the bike an even lower looking stance.
Everything on the bike that could be chromed was chromed by Sherm's Plating, and when it came time for paint Jerry talked to Mike Kleins of Rebel Design. Mike spent his entire life painting hotrods, so for him to paint a bike was a little out of character but he agreed. Obviously he was the guy for the job. Mike mimicked the Impala paint job with a Candy Red with Varigated Gold Leaf and multi-color pinstriping, a paint scheme that was popular in the '70s among lowriders.
Builders have touched on the lowrider theme in the past, but Jerry's Showtime takes things a bit further. His obsession with the details paid off for him and he doesn't have a problem with losing anymore. In fact his bike has won just over 100 awards, including several Best Paint and Best of Show awards. Jerry's got some new ideas. He figures for the next phase of the bike's life, he'll change it up a bit once again. He says he might take all the chrome off, repaint the bike, and replace the chrome with 24 karat gold instead. Jerry had a lot of help with this build and he couldn't have done it without the support of his wife, Lori Martin.