Obey Chopper - Propaganda Engineering

The message that the bike conveys requires more than a quick glance to extract, although that is the entire purpose behind the build and the Obey mantra itself. The images and words are there, just as they appear on the incalculable number of stickers and posters that inhabit billboards and buildings throughout the world. As the trademark Obey slogan goes, "The medium is the message."

The small audience that has actually seen the Obey chopper in person supplied Marty with extremely mixed reactions, which was key to his overall strategy, "I love being able to watch the different reactions from people as they pass by my chopper, good or bad, because either way I got them to think. And that is the whole idea behind the Obey campaign."