As a motorcycle magazine editor, I think the highest compliment you could pay a motorcycle builder would be, "That bike is so amazing, it doesn't even look real." And that's exactly what I heard over and over again from the staff here at HOT BIKE as we studied the photos of Jim Nasi's wild custom, "Sangre Azul." Even though I've seen the bike in person on multiple occasions, while selecting photos I would still catch myself thinking, "This is crazy-this bike looks like some sort of multi-million-dollar Hollywood CG creation."
But this kind of quality and craftsmanship is just standard practice for Jim and his talented crew at Jim Nasi Customs (JNC) in Phoenix, AZ. Where some builders have resorted to jumping on the TV bandwagon to help get them noticed, over the years Jim has just let his shop's work speak for itself. The pieces of rolling art that leave the JNC shop speak volumes-so much so, in fact, that they have earned Jim a steady following of loyal fans and customers.
The bike was built for Robert Ranuro of New Jersey. Before hooking up with Jim, Robert was no newcomer to the custom bike scene; he had been around the block before, as he had a bike or two built (or more like assembled) by others in the industry. Robert had become a fan of Jim's work by following his career via Jim's many magazine spreads. So in February 2005, when Robert decided he wanted another bike built, he placed a call to JNC. "I wanted someone who could take an idea and not just build a bike out of it, but build a reliable, rideable bike," Robert told us.
After calling up the shop and leaving a message, knowing how busy of a guy Jim was, Robert didn't really expect him to call back. But within minutes Robert's phone was ringing, and he and Jim started talking shop.
"This bike has a special meaning to me. I have wanted to build this bike for years. I've had it in my head. I don't pay attention to trends or fads, but try to go in the opposite direction, or just a direction that I feel right about. I wanted this bike to look different from anything I have ever seen," Jim told us.
"I wanted something different. I wanted a medieval-themed bike, but not a theme bike. I mean, anyone could just bolt on a bunch of gaudy knives and swords and call it a medieval bike. But I was looking for a specific builder more than the bike. I wanted the bike to speak for itself, and I had only one request: I wanted my family's crest on the tank, without having to have a big mural splashed across it," said Robert.
Jim immediately went to work, creating what would be dubbed Sangre Azul, which is Spanish for "Blue Blood." Jim pointed out to us that the meaning of Sangre Azul comes from a couple of similar backgrounds. It's a tie-in to the "purebred" medieval royal blood line of Spanish decent, along with the deep-seated traditions of Castilian society that associate aristocracy with blondness, as well as the sangre azul, or blue blood of Spain, referring to the blue eyes of the Goth, whose traditional claim to lordship is also shown in the Spanish name for "gentleman," hidalgo, or "son of the Goth." With the sort of eerie, old-world vibe this bike gives off, the name seems to fit quite well.